The author of the #1 Amazon bestseller "Decoding Business Minds," Ajay Gupta has spent decades building businesses and, along the way, building franchise networks across the country. That experience itself gives him an unusual vantage point. He has been both the person building the brand and the person watching entrepreneurs put their money and trust into it for over four decades.
So, what makes a business worth replicating? What should you look for before investing? What has to be built before someone else can run your brand or business? And how do you grow without allowing the original vision to get lost along the way?
"Dhandha of Franchising," Ajay Gupta’s new book, gets into these questions from both sides of the table.
Drawing on his rich experience as a franchisor and entrepreneur, the book explores the decisions, economics, systems, relationships, and risks that sit behind a franchise. It looks at the whole journey, starting from deciding whether a franchise is worth investing in to building one that can grow beyond a single market.
Along the way, case studies and real business experiences bring the insights down to earth, showing what works, what goes wrong and, more importantly, why.
“Decoding Business Minds” is a bestselling book. It was authored by author and entrepreneur Ajay Gupta in 2022. The book serves as one of the best startup guides, compiling 36+ years of his business experience into 36 chapters of practical wisdom for today’s entrepreneurs. Ajay Gupta’s journey of establishing his franchise empire through his business-oriented mind proves that business success can be achieved by anyone through perseverance.
“Decoding Business Minds” is a must-read business book for SMEs, for it helps resolve real-world business challenges through relatable storytelling. Each of the 36 chapters of “Decoding Business Minds” shares important lessons which Ajay Gupta learnt through decades of navigating the domain of business and entrepreneurship, both as an edupreneur and an investor for startup businesses.
Want to turn one successful business into many? Or take someone else's proven model and make it yours? Let's learn both sides of the deal.
Think of this book as 36 conversations with an entrepreneur who has spent 36 years learning what makes businesses work, fail, survive, and grow.
The New Normal of Indian Entrepreneurship
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Often recognised as the Franchise Man of India, author and entrepreneur Ajay Gupta has positively influenced the lives and livelihoods of over 15 lakh students, 10,000 families, and 1 crore people through his multiple business ventures and funding for startups.
