ABOUT “DECODING BUSINESS MINDS”

“Decoding Business Minds” is a bestselling book. It was authored by author and entrepreneur Ajay Gupta in 2022. The book serves as one of the best startup guides, compiling 36+ years of his business experience into 36 chapters of practical wisdom for today’s entrepreneurs. Ajay Gupta’s journey of establishing his franchise empire through his business-oriented mind proves that business success can be achieved by anyone through perseverance.

“Decoding Business Minds” is a must-read business book for SMEs, for it helps resolve real-world business challenges through relatable storytelling. Each of the 36 chapters of “Decoding Business Minds” shares important lessons which Ajay Gupta learnt through decades of navigating the domain of business and entrepreneurship, both as an edupreneur and an investor for startup businesses.

Whether you are launching a new business venture or aiming to scale an existing one, “Decoding Business Minds” equips you with a proven, success-driven mindset. This book powerfully embodies the spirit of entrepreneurship, inspiring, educating, and empowering the next generation of entrepreneurs and business leaders, unlike anything there has been or will be.

“Decoding Business Minds” is a must-read business book for SMEs, for it helps resolve real-world business challenges through relatable storytelling. Each of the 36 chapters of “Decoding Business Minds” shares important lessons which Ajay Gupta learnt through decades of navigating the domain of business and entrepreneurship, both as an edupreneur and an investor for startup businesses.

Whether you are launching a new business venture or aiming to scale an existing one, “Decoding Business Minds” equips you with a proven, success-driven mindset. This book powerfully embodies the spirit of entrepreneurship, inspiring, educating, and empowering the next generation of entrepreneurs and business leaders, unlike anything there has been or will be.



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“Decoding Business Minds” is a must-read book for anyone who is eager to learn from real experiences of a renowned entrepreneur and an investor for startup businesses. This business book is a treasure trove, and it makes a precious gift for anyone passionate about entrepreneurship and ethical leadership.

A GLIMPSE INSIDE



READERS’ CORNER

Nischay

“Well, after reading this, I only want to say one thing: this is a gem for all business lovers, those who want to start their own business, those who love business or are thinking about it, and those who have a business mindset.”

Khyati Gautam

“At no point does the book sound preachy. It doesn’t contain theories. In fact, it is one of the easiest business reads I have come across in recent times. The writing is simple, and the presentation of thoughts is quite lucid.”

Hemant Kumar Hira

“Kudos to the writer—once you start reading, you will feel as if he is sitting in front of you, narrating his experiences firsthand. The topics and chapters covered in this book are crisp yet to the point.”



R.K. Gupta

“I must say, this book is a great source of valuable tips for everyone—even those who already own a business. I have read many books on startups and big businesses, but this book still had so much new to offer. I absolutely loved it!”

Nisha

“Every chapter is engaging—This is a book written by a businessman for businesspersons across the country to learn from and take inspiration from.”



Lalit

“My friend suggested this book to me. I casually started reading it, but it was so engrossing that I finished it in one go. I personally liked the chapter that talks about how Maggi inspires business—such a nice way of explaining things!”






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