“Decoding Business Minds” is a bestselling book. It was authored by author and entrepreneur Ajay Gupta in 2022. The book serves as one of the best startup guides, compiling 36+ years of his business experience into 36 chapters of practical wisdom for today’s entrepreneurs. Ajay Gupta’s journey of establishing his franchise empire through his business-oriented mind proves that business success can be achieved by anyone through perseverance.
“Decoding Business Minds” is a must-read business book for SMEs, for it helps resolve real-world business challenges through relatable storytelling. Each of the 36 chapters of “Decoding Business Minds” shares important lessons which Ajay Gupta learnt through decades of navigating the domain of business and entrepreneurship, both as an edupreneur and an investor for startup businesses.
Whether you are launching a new business venture or aiming to scale an existing one, “Decoding Business Minds” equips you with a proven, success-driven mindset. This book powerfully embodies the spirit of entrepreneurship, inspiring, educating, and empowering the next generation of entrepreneurs and business leaders, unlike anything there has been or will be.
“Decoding Business Minds” is a must-read business book for SMEs, for it helps resolve real-world business challenges through relatable storytelling. Each of the 36 chapters of “Decoding Business Minds” shares important lessons which Ajay Gupta learnt through decades of navigating the domain of business and entrepreneurship, both as an edupreneur and an investor for startup businesses.
Whether you are launching a new business venture or aiming to scale an existing one, “Decoding Business Minds” equips you with a proven, success-driven mindset. This book powerfully embodies the spirit of entrepreneurship, inspiring, educating, and empowering the next generation of entrepreneurs and business leaders, unlike anything there has been or will be.
APPLAUSE FROM THE BEST
Sandeep Aggarwal
Author and Founder of ShopClues and Droom
Ajay Gupta’s zeal to make India “Atmanirbhar” is infectious, and he takes pride in sharing this mission with others. His book offers invaluable learnings for entrepreneurs who want to chase their dreams and achieve success.
Jeev Milkha Singh
Renowned Golfer and Padma Shri and Arjuna Awardee
India is at the cusp of change, and a lot of economic growth is happening. This book will help people who want to do business to contribute to the economy and create a positive impact in society.
Jeev Milkha Singh
Renowned Golfer and Padma Shri and Arjuna Awardee
In this book, Ajay Gupta has magnificently captured his refined business acumen of three decades to illuminate and awaken the entrepreneur in us. It serves as an offering to everyone who is or might one day venture into his or her own business.
Dr. Kanubhai Tailor
President, Disable Welfare Trust of India, and Padma Shri Awardee
The book develops you and takes you to the level where it unlocks the potential of becoming an influential businessman. I am sure that it will assist the people of India to look at business not as an option but as a career.
Vijay Rupani
Former Chief Minister, Gujarat
I’m deeply appreciative of Ajay Gupta’s endeavour to play the role of catalyst and inspire businessmen.
Nipun Aggarwal
Senior Vice President, Tata Sons
It is a must-read for students, budding entrepreneurs, and start-up founders alike.
N.D. Gupta
Member of Parliament, Rajya Sabha
The beautiful dream offered by this book to millions will surely not allow them to sleep. An incredible book!
Manish Aggarwal
Director, Bikanervala Foods Pvt. Ltd.
“Decoding Business Minds” is truly a businessman’s book in every sense. It has something to offer every Indian.
Himanshu Gupta
CEO and Director, Moneywise Financial Services Pvt. Ltd.
“Decoding Business Minds” is significantly powerful and motivating.
N.K. Chaudhary
Chairman and Managing Director, Jaipur Rugs
Drawn from real-life experiences, Ajay Gupta’s writing is honest and refreshing, and this is a perfect guide for anyone who wants to start a business in India.
START READING NOW
“Decoding Business Minds” is a must-read book for anyone who is eager to learn from real experiences of a renowned entrepreneur and an investor for startup businesses. This business book is a treasure trove, and it makes a precious gift for anyone passionate about entrepreneurship and ethical leadership.
A GLIMPSE INSIDE
READERS’ CORNER
Nischay
“Well, after reading this, I
only want to say one thing:
this is a gem for all business lovers, those who want to
start their own business,
those who love business or
are thinking about it, and
those who have a business
mindset.”
Khyati Gautam
“At no point does the book sound
preachy. It doesn’t contain
theories. In fact, it is one of the easiest business reads I have
come across in recent times. The
writing is simple, and the
presentation of thoughts is quite
lucid.”
Hemant Kumar Hira
“Kudos to the writer—once
you start reading, you will
feel as if he is sitting in front
of you, narrating his
experiences firsthand. The
topics and chapters covered in
this book are crisp yet to the
point.”
R.K. Gupta
“I must say, this book is a
great source of valuable tips
for everyone—even those
who already own a business.
I have read many books on
startups and big businesses,
but this book still had so
much new to offer. I
absolutely loved it!”
Nisha
“Every chapter is engaging—This
is a book written by a
businessman for businesspersons
across the country to learn from
and take inspiration from.”
Lalit
“My friend suggested this
book to me. I casually started
reading it, but it was so
engrossing that I finished it in
one go. I personally liked the
chapter that talks about how
Maggi inspires
business—such a nice way of
explaining things!”