This month, instead of starting with a case study or business theory, let’s walk straight into a short piece of dialogue. Read it once. Investor: ₹50 lakh is all we can commit to you. Founder: All right. We can still structure it to work for both sides. Will you be open to adjusting equity or adding a revenue-share clause?
Investor: Please explain what it means. Founder: We can give you slightly higher equity for the ₹50 lakh now, and add a small percentage of revenue until the entire investment of yours matches the ₹1 crore valuation. This means that your return will scale as my company will grow.
Investor: It all aligns risks and rewards. Makes sense. Founder: Yes, you are protected with a smaller upfront commitment, and my company stays motivated to reach goals as early as possible.
Investor: Deal.
So, what do you think just happened? Did the investor fund the startup alone? |