Posted on : 15th May 2023

Role of Effective Public Speaking in Business Communication

Every business is a kind of social interaction and activity that requires effective and strategic communication to build upon. The skill of public speaking is important in this regard. When there is a mix of vision, mission, core values, diligence, integrity, and public speaking in business communication, that contributes to your success as an individual as well as an organisation. Like every other skill, public speaking is a skill that you can develop with due patience, practice, and perseverance. 

What are public speaking skills? Why are they important? 

Public speaking involves the act of communication with business partners, employees, customers, the general public, and any live audience for that matter. As a general rule, public speaking is important to inform, persuade, and inspire your targeted audience, and if there are any of these motives you intend to accomplish, public speaking skills cannot be taken lightly. 

Public speaking skills include your passion for the topic, confidence in yourself, way of presentation, and most importantly, connection with the audience.

When public speaking is improved in business communication, the sky becomes the limit for your professional and organisational growth. Every leadership position involves public speaking in business communication, and if as a leader, you are not able to communicate in a strategic and charismatic manner, there is only a slim chance that you will accomplish your objectives. 

One of the most important leadership qualities is public speaking in business communication with one's team and customers, and whether or not you are able to climb the ladder of success in your profession and business depends a lot on this quality. 

History bears witness to how great leaders have addressed their audience from time to time, gathered them together, and raised their motivation and morale to contribute their best to what is needed. It is important for you also to have public speaking improved in business communication. 

Key elements of effective public speaking 

When the significance of public speaking in business communication is acknowledged, learning about its key elements comes next. 

1. Be clear and passionate about your purpose 

Before addressing any targeted audience, you need to make sure that the purpose of communication is very well clear to you. What kind of impact you want to leave on your audience is worthy of note when you understand that public speaking is important. 

To be clear and succinct in order to completely possess your audience's attention, you may prefer writing your script well in advance. For those who find scriptwriting tedious and robotic, simply writing some pointers could help organize thoughts in the best possible way and choose the correct words for leaving the desired impact on the listeners. 

You may also choose to make use of the latest tools to make your presentation visual as well as impactful. 

No matter how you choose to deliver your speech, passion is an important component of your public speaking skills in the business. If you are not moved by the words you are uttering, others too would not. Avoid the use of uncertain words such as "I think" and "maybe" but use strong words such as "we believe" and "in fact". 

2. Take care of your body language 

When your public speaking skills in the business exclude the factor of body language from the clear and concise content that you are going to communicate, it is most likely to reduce the impact of your strategic words. Any communication makes use of verbal and non-verbal communication, so if there is an inconsistency between the words you speak and the body language you exhibit, you are sure to lose your audience's faith.

Make sure that you adopt a confident style and proper tone of voice while putting your points across. Your body language should be welcoming instead of reserved and anxious to gain the confidence of your listeners. 

The style of your speech matters as much as the substance if it is to be full of impact and appeal to the audience's values and opinions. You may record yourself during practice to analyse your body language and work on it. 

3. Connect with your targeted audience 

Public speaking in business communication entails that you engage and connect with your listeners. For doing so, maintain appropriate eye contact with them and ask them for their inputs and queries. Avoid using filler words such as "um", "like", "er", and "actually" to hold onto their attention. You should also share relevant experiences and make use of storytelling for the maximum impact. Interesting insights into already-known things can add to your charm. 

In short 

Public speaking offers you a chance to bring about much-needed changes and avail of numerous opportunities lying out there for you to spark innovation and create possibilities. It enables you to connect with all your stakeholders on a personal level. It takes time to master the art of public speaking but all worthwhile endeavours do. 

 

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