IS YOUR BRAND WEARING A TIE WHEN IT SHOULD BE IN A T-SHIRT?

People often confuse business with what they sell. However, your business is also the way you speak, the way you show up, and the way you make people feel. Professionalism doesn’t mean formality. It doesn’t mean that you have to sound stiff, scripted, and disconnected. It’s because, if you do that, it would be like walking into your friend’s living room in a full suit when everyone else is in T-shirts. You might look superior, but you may not be positively remembered for long.

The best brands sound like people who care, who listen, and who “get” the customers. In my educational leadership journey, too, I have seen mainly those brands succeed that spoke clearly and humanely. So, whether we are in conversation with a parent in a Tier-2 town or we are onboarding a new franchise partner, we strive to ensure that the real connection doesn’t hide behind professionalism, formality, or polish.

We dress the words for the room we are in, i.e., our customer’s heart. 

Good branding is like good hosting. A good host doesn’t walk into their own party listing their own achievements. They ask if you have eaten.   

In this “Saksham Yatra” episode, I sit down with Dr. Anjlee Agarwal, who is a National Awardee and leading voice in Universal Accessibility and Sustainable Mobility. Together, we explore what disability inclusion truly looks like in India today: www.youtube.com/watch?v=I6Pm9bfMIAs  

 The latest episode of “The Mic Session With Aakash Gupta” is also live! Tune in as Mr. Aakash Gupta explores the nuances of modern parenting in conversation with Ms. Aartii S. Gandhie, Vice President and Academic Head at Bachpan Play School: www.youtube.com/watch?v=QKfGAlvtMRE  

Our Bachpan Play School and Academic Heights Public School are gearing up to host the AHPS-Bachpan Competition of Dance (ABCD) this month. With an overwhelming number of exceptional nominations, this event will bring together young performers from across the nation.