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| | | A SMALL MISTAKE THAT DESTROYS EVEN MULTI-BILLION-DOLLAR BRANDS |
| In 2018, the arrest of two Black men at a Starbucks store led to national outrage, highlighting critical issues of racial bias and discrimination. Fortunately, instead of dismissing the incident as an isolated one, Starbucks took bold, decisive action, closing its 8,000 stores for a day to conduct racial bias training and review policies. This move was indeed very costly, but it not only demonstrated accountability but also helped Starbucks strengthen public trust. |
| The lesson for businesses is clear: In today’s hyper-connected world, taking immediate and visible action during a crisis is no longer an option. Brands that fail to act decisively risk losing consumer trust, which is difficult to regain even for multi-billion-dollar brands. Proactive accountability is not just about damage control—it’s about demonstrating integrity and commitment to positive change by addressing issues head-on. |
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| | | It’s not the big failures that destroy a brand—but often the small ones left unchecked. |
|  The Broken Window Theory suggests that visible signs of disorder, such as broken windows, signal a decline in order and encourage further “crime”. In modern-day business contexts, this theory underscores the importance of taking proactive action and stopping small oversights from becoming major brand disasters. |
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TOP HIGHLIGHTS FROM LAST MONTH |
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| | | | It was an honour to felicitate our franchise partners at the “7th Maestro Awards”! With our family expanding, the event grows in significance. Saina Nehwal ji’s presence added inspiration. | | |
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| | | | | Renowned platforms like Mid-Day, Silicon India, and DNA India featured us among the top innovators shaping entrepreneurship and the country’s future in 2025. Grateful for this recognition. | | |
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| | | | | Pleased to share that my TEDx talk on “Navrasa” at Rajdhani College, Delhi University, is now live on YouTube! Would love to hear your thoughts: https://www.youtube.com/watch?v=TKN-5aAnDsA. | | |
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